Introduction

The 1st National Conference on Business, Management, and Accounting (NCBMA) will be held on 19 March 2015in Karawaci, Tangerang. The conference will be hosted by the University of Pelita Harapan (UPH). The 1st NCBMA will focus on "Bridging the Gap between Theory and Practice". The conference aims to encourage academics and practitioners to publish research papers on theoretical and practical areas of Business, Management and Accounting through presentations and research applications.

Research is the provision of a solution to the problem. In research, theory provides a basis for understanding the phenomenon being studied. The results of these studies are expected to contribute to the practitioner. Things that happen in practice also help the theory so that the theory can be used to predict and understand the facts or phenomena.

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